Responsive Design Websites Services
What is Responsive Website Design?
A responsive website is a single website that adapts to the device of each unique visitor, whether desktop, smartphone, or tablet. A responsive website dynamically re-sizes its content and imagery for a variety of different screen sizes in order to ensure the website is effective and easy to use on any device.
If you are currently considering a new website, you may want to build it for the mobile generation, and you will want to include responsive design. All websites – including law firm sites – are seeing an increase in mobile traffic. Mobile users require unique usability and it is anticipated that in the near future, mobile devices will account for nearly half of your website’s visitors.
Responsive web design services are recommended by Google. As a leading responsive web design company and Google Partner MAMUNHAYDEN-IT Marketing follows Google’s best practices for mobile website design. Responsive design is a technology aimed at crafting sites that provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices. Responsive design addresses many of the limitations of traditional mobile websites.
Below are 6 key areas we use to solidify our reputation as a leading responsive web design company.
On-Page Search Engine Optimization: Google loves websites designed for their human readers. Google also penalizes sites designed primarily for artificially manipulating the search results to attain better rankings. We are extremely careful with on-page optimization. We diversify keywords and phrases and use them naturally. An over-optimized site will likely be pushed to the bottom of the search results.
Purpose: We help you determine the purpose of your website. It should be very clear what you do and what your unique value proposition is.
Audience: Know your audience, know what they want and know what they need. We research your target audience, perform a competitive analysis and review analytics to determine the path forward.
User Experience (UX): Most Web users spend less than 30 seconds on a website before deciding whether to stay or leave. Never sacrifice ease of use for fancy or unusual styles and layouts. Good UX is defined by several including satisfaction with design style, colors, easy access to information, credibility, site speed and reliability.
Content: We present content in a way that provides useful information to your visitors without giving them information overload. We help you decide how many pages your website needs and the purpose for each page. Engaging headlines, useful information and calls to action are important elements to create success.
Structure: The type of audience you want to appeal to will determine the structure of your website. Our design features are consistent and easy to understand so visitors can navigate the website without confusion.
Responsive design makes every page of your website mobile-friendly by automatically adjusting each page to fit on any screen size… The benefits of responsive design techniques expand beyond the user’s experience and include having a single web address, making your full site available and only having to maintain one CMS.
In addition, it is important to consider how people share content. Email and social media are the two main applications used on mobile devices. You cannot assume that your audience is reading content in their offices on a traditional computer. It is more likely they are using mobile devices from all sorts of locations, like airports, restaurants and their homes.
Is responsive design that important to law firms? I suppose only if the firm cares about where clients and prospects are reading about them.
Learn more about why you should consider responsive design for your website and contact us to discuss your responsive web design project.